Giving you 15 years of experience generating inbound sales leads for clinical and analytical lab equipment manufacturers*, while:

  • Skyrocketing revenue growth
  • Propelling your brand to the future
Get in touch
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*...and other B2B companies ready to grow.

Respond to customers instantly and make more B2B sales with low-risk AI

Get a custom, managed AI chatbot that knows your business, products, and customer applications like the back of its circuit board.
Adopt the most impactful use for AI in B2B marketing and sales in 2024.

Stop asking customers to weed through product lists and spec tablesto learn what products suit their application.
‍
Let your custom, secure AI walk them through a short conversation that shows them what they need.

Respond the instant they're ready to purchase, so you stop losing salesto faster competitors.

Learn how
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Add a ton of sales leads and revenue to your business within 90 days*and take an equal amount of stress & work off your plate.

What is Journey?

Journey is the B2B consulting agency behind the uber successful sales lead generating strategy detailed in Imposters on the Zoom.

We help B2B manufacturers, distributors, and service providers achieve sustained revenue growth while avoiding revenue dead zones.
Deploy the 6-step revenue growth system with your staff
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Engage us to solve sales lead challenges in your B2B
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Meet your B2B lead generation journeymenMake it easier for your customers to spend budget with your business.

  • Share the right message
  • In the right way
  • At the right time
  • In the right place
  • …with our help
John Buie
Director of Strategy
Jason Hagerman
Editorial Director
Ged Dimacali
Design Director
Learn more about Journey
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"More than 15% growth in B2B sales leads every year."

It’s very difficult getting purchasers and end-users in the lab industry to switch suppliers. Or that’s what I thought before I started working with Journey. Our growth in B2B sales leads is predictable and consistent now. I recommend them to other owners and CEOs at every opportunity, as long as those owners and CEOs aren’t my competitors.

Jeremy Linder, CEO
Block Scientific

We help B2B brands claim a larger share of the market and increase the reciprocal value in every customer interaction

What does that mean?
It means you’re not trying to take your customer for a quick buck. You’re building relationships, so you and your customers can succeed together. All winners. No losers.
How does it work?‍We help you remove friction wherever possible.
  • On your website.
  • In your lead generation.
  • In your product positioning.
  • In your customer nurturing lifecycle.
  • In your active buyer journeys.
When you make it easy for your customers to understand the most significant value your products give, easy for them to remember you, and easy for them to act when they’re ready, you help them succeed.

And when your customers succeed, you succeed.

Here are some common situations we engage in with B2B owners

  • A previous CMO/director left the company. To some people there’s a void. To you, it’s an opportunity for positive change.
  • The business needs an AI strategy, but the internal team lacks the technical skills to deploy and manage AI systems.
  • There's a business owner. A sales director. But neither have the marketing or process expertise to overcome stagnating growth.
  • Significant attempts at growth have failed, with substantial cash and opportunity losses.
  • Cash was burned on failed marketing campaigns, expensive and underutilized SaaS apps, staff, and agencies.
  • There is a lack of clarity over the tangible impact of current or future marketing, leaving leadership unable to identify how to scale.
Click here to talk about your goals
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Generate B2B sales leads for free

with help from our latest blogs
Marketing
December 29, 2025
How to Build the Best B2B Landing Page for Your Lead Generating Asset
This is where so many B2B brands fall flat - and where you’ll be an outlier.
Read More →
Marketing
December 29, 2025
How to Get More Leads in More Places With Your Permission Asset (Lead Magnet)
By sharing the full content of your permission asset or lead magnet on your blog, you’re going to generate a ton more B2B leads. Here’s how.
Read More →
Book
December 29, 2025
Pacific Book Review Highlights 'Imposters On The Zoom!' - A Definitive Guide for B2B Marketing Excellence
Read Pacific Book Review's comprehensive editorial on 'Imposters on the Zoom!' and find out why this guide is essential for achieving excellence in B2B marketing.
Read More →
Marketing
December 26, 2025
How to Set Up Your B2B Paid Media and Crush Your Goals Today
Here’s the easiest walkthrough online or offline for B2B Google ads, B2B Facebook ads, and B2B LinkedIn ads.
Read More →
Book
December 26, 2025
'Imposters On The Zoom!' Wins Literary Titan Gold Book Award: Essential Insights for B2B Business Growth
We are proud to announce that our book, 'Imposters On The Zoom!', has been honored with the Literary Titan Gold Book Award.
Read More →
Book
December 26, 2025
Celebrating a Milestone: ‘Imposters on the Zoom!’ Wins Silver Book Award from the Nonfiction Authors Association
We are thrilled to announce that our newest book, 'Imposters On The Zoom!', which I co-authored with Journey’s President & CEO John Buie, has been honored with the prestigious Silver Book Award by the Nonfiction Authors Association (NFAA).
Read More →

What is Journey AI for B2B?

Journey AI is the proprietary artificial intelligence chatbot we build and maintain for B2B manufacturers and distributors. It’s custom built for you and actively managed by actual humans. It compresses the sales cycle for your teamand your distributors. And merges seamlessly with your current tech stack.
You:
  • Respond to customers faster...
  • And ease the burden of product research...
  • So you serve them better...
  • Give them a better buying experience than your competitors...
  • Reduce demand on your sales and customer service teams...
And make more sales!
Learn the easiest way to deploy AI in B2B
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Live Chat
‍
Average response time > 15 seconds.

‍​Average chat length > 11 minutes.

Burden on internal resources.

Disruptive to staff
Limited to business hours.‍
Decision Tree
‍
Average response time < 5 seconds.

Average chat length > 1 minute.


Does not scale with large/complex data input.

Can not answer application-specific questions‍
Journey AI​

Average response time < 1 second.

Average chat length < 1 minute.


Understands context. Adjusts responses in real time.

Understands how products relate to applications.
‍

See how Journey AI shoulders your sales team’s most time-consuming burden

So you never have to hire another mediocre sales applicant again, and your existing expert team can close more high-value sales.
Learn how Journey AI qualifies prospects & recommends solutions
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Increase your revenue and the value of your business the easy way

We help businesses and the people behind them earn more money.

Want to find out the most economical and lowest energy way to do it?

Let’s talk about it.
Tell us 1 thing about your business​​ here
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