We are proud to announce that our book, 'Imposters On The Zoom!', which I co-authored with Journey’s President and CEO John Buie, has been honored with the Literary Titan Gold Book Award. This award recognizes exceptional nonfiction works that excel in writing, research, and presentation. This stands as a mark of distinction, recognizing excellence in writing that is both innovative and impactful, and we are thrilled to be acknowledged for our contributions to the field of B2B marketing and sales.
With this award, John and I join other gold awardees who are business leaders and experts including Margit Takacs, Doug Davidoff, Dr. Elliot Q. Gomez, Austin W. Bunch, and many others.
“What I liked about this book is its robust, detailed, and highly specific advice on practical implementation, from leveraging AI to create detailed buyer personas to handling the intricate dynamics of B2B sales. The strategies are laid out in a step-by-step format that is easy to follow. The authors claim that following their advice could exponentially increase a reader’s influence and effectiveness in their company, which is compelling and backed by clear examples and a straightforward action plan.”
Literary Titan
Read their full review here.
What do our other readers have to say after reading our book?
★★★★★
“For anyone looking for a practical B2B marketing book that provides instant actionable items, ‘Imposters on the Zoom!’ is for you. This is my top book of choice for 2024. You can tell it is good from all the Post-It notes I used. Thanks for the hard work, John Buie and Jason Hagerman!”
David Oliva
General Manager, Organomation
Award-winning B2B Innovator & Top 40 Under 40
The Significance of the Literary Titan Book Award
The Literary Titan Book Award celebrates books that offer valuable insights and make complex topics accessible and engaging. This highest award is a testament to the quality and impact of 'Imposters On The Zoom!' in providing practical, actionable strategies for B2B business leaders. It affirms that our book is informative and a transformative resource for those looking to enhance their marketing and sales efforts.
“I think ‘Imposters on the Zoom!’ is an essential read for marketing managers, sales leaders, and business owners in the B2B sector who feel overwhelmed or underconfident in their roles. It offers a psychological boost and a practical pathway to enhancing their influence and efficacy. This book will particularly benefit people new to leadership positions or those looking to refresh their approach to sales lead generation.”
Literary Titan
Read their full review here.
Why This Recognition Matters to You
As business owners, marketing, and sales leaders, you constantly seek ways to grow your business, improve your strategies, and stay ahead of the competition. 'Imposters On The Zoom!' provides you with the tools and insights you need to achieve these goals effectively.
Transforming Complex Topics into Actionable Strategies
One of the key strengths of 'Imposters On The Zoom!' is its ability to break down complex marketing and sales concepts into clear, actionable strategies. The book simplifies the intricacies of B2B marketing, making it easier for you to implement effective tactics that drive growth.
"We wanted to create a resource that transforms the often overwhelming aspects of B2B marketing into manageable and actionable steps,"
- says Buie.
By providing detailed explanations and practical examples, the book empowers you to take control of your marketing efforts and achieve measurable results.
Enhancing Your Understanding of Lead Generation
Lead generation is a critical component of any successful B2B business. 'Imposters On The Zoom!' offers comprehensive insights into building and maintaining an effective lead generation system. This ensures a steady flow of high-quality leads, which is essential for sustaining and growing your business.
"Generating a consistent stream of leads is crucial for B2B success," notes Hagerman. "Our book provides the blueprint for achieving this."
By following the strategies outlined in the book, you can create a robust lead generation system that supports long-term business growth.
Addressing Imposter Syndrome and Improving Employee Confidence
Imposter syndrome can significantly impact your team's performance and morale. 'Imposters On The Zoom!' addresses this issue head-on, offering practical solutions to help your employees gain confidence and excel in their roles.
"Imposter syndrome is a common challenge in the workplace, but it can be overcome with the right support and training,"
- says Hagerman.
The book provides insights into identifying and mitigating imposter syndrome, helping your team feel more secure and capable in their positions.
Streamlining Onboarding and Training Processes
Effective onboarding and training are essential for integrating new employees and upskilling your existing team. 'Imposters On The Zoom!' serves as an excellent resource for streamlining these processes, providing clear, detailed steps and practical examples that reduce the time it takes for new hires to become productive.
"Our book is designed to help new employees quickly understand and excel in their roles,"
- Buie explains.
By utilizing the strategies in the book, you can ensure that your team is well-prepared and capable of driving your business forward.
Building a Resilient and Sustainable Business
'Imposters On The Zoom!' emphasizes the importance of building a resilient and sustainable business. The book offers strategies for creating a strong foundation to withstand challenges and adapt to changing market conditions.
"Resilience is key to long-term success in B2B," says Hagerman. "Our book provides the tools you need to build a business that can thrive in any environment."
By implementing these strategies, you can create a business that is successful today and prepared for future growth.
How 'Imposters On The Zoom!' Can Benefit Your Business
Practical Insights for Immediate Impact
The practical insights provided in 'Imposters On The Zoom!' can have an immediate impact on your business. From improving your marketing strategies to enhancing your sales efforts, the book offers actionable steps that you can implement right away.
"We focused on providing strategies that can be easily understood and applied,"
- Buie notes.
This approach ensures that you can quickly see the benefits of the book’s insights in your daily operations.
Long-term Growth and Sustainability
The long-term benefits of reading 'Imposters On The Zoom!' extend beyond immediate improvements. By following the book’s strategies, you can create a sustainable business model that supports ongoing growth and success.
"Our goal was to create a resource that not only addresses current challenges but also prepares businesses for future success,"
- Hagerman explains.
This focus on long-term growth ensures that your business remains competitive and successful in the years to come.
Enhancing Employee Engagement and Retention
Employee engagement and retention are crucial for maintaining a productive and motivated workforce. 'Imposters On The Zoom!' provides strategies for creating a supportive work environment that encourages employee engagement and reduces turnover.
"Engaged employees are more productive and more likely to stay with the company," - says Buie.
By implementing the book’s insights, you can create a workplace where employees feel valued and motivated to contribute to your business’s success.
Join the Journey
We invite you to join us on this journey to excellence. 'Imposters On The Zoom!' offers the insights and tools you need to succeed in B2B marketing and sales. Whether you’re looking to improve your lead generation, address imposter syndrome, or streamline your onboarding processes, our book provides the guidance you need.
"With a blueprint like this, you can establish a baseline of predictable, manageable year-over-year growth that insulates the business from the impacts of a big customer loss or rapid staff turnover,"
- says Buie.
For more information on how Journey can help your business achieve its goals, connect with John and I (Jason) on LinkedIn and join the conversation about the future of B2B marketing and sales.
Grab your copy of the book now! Email us at [email protected].
