In the ever-evolving world of B2B business management, sales and marketing leaders, business owners, and professionals face unique challenges. From generating leads to optimizing sales funnels and addressing imposter syndrome, there is a constant need for practical, effective strategies.
Our newest book, 'Imposters On The Zoom!,' which I co-authored with Journey’s President & CEO John Buie, has received a stellar editorial review from Pacific Book Review, a renowned organization in the literary world. This recognition underscores the book's value for B2B marketers and business leaders seeking effective strategies to enhance their operations and drive growth.
About Pacific Book Review
Founded in 2005, Pacific Book Review is a respected name among publishers, authors, literary agents, and the media. They specialize in authoritative, objective book reviews, written by specialists selected for their expertise in each genre.
Pacific Book Review's critiques have garnered accolades from all aspects of the publishing industry, including e-commerce recognition, scholastic recognition, news media, and personal praise from authors. Their services extend beyond book reviews to include Internet review postings, video book trailers, press releases, author interviews, and other book promotion services.
The organization's commitment to old-fashioned customer service and genuine support for authors' success makes it a trusted partner in the literary community.
The Review: A Closer Look
Pacific Book Review's evaluation
of 'Imposters On The Zoom!' highlights several key aspects that make it an essential read for B2B marketers:
If there is one feeling which many people around the world have had to deal with in their lives, it is imposter syndrome. That feeling of pure doubt, where a person feels as if they don’t belong in the job or situation which they are currently in. It is a natural feeling to contend with, and finding the means of overcoming that doubt and realizing they belong where they are is all part of the overall journey a person must face.
This is the sentiment authors John Buie and Jason Hagerman hope to bring to their readers in the book ‘Imposters on the Zoom!’: Your 90 Day, Step-by-Step Plan to Skyrocket Sales Leads and Overcome the Imposter Syndrome Stifling Your B2B Marketing and Sales Results. The book is an extensive guidebook on overcoming imposter syndrome working in the B2B industry. The book helps authors to face the ongoing challenges that B2B workers face in generating new and organic leads for sales, and through the techniques and challenges discussed in this book, readers should be able to generate more sales leads through a natural and evergreen system.
The authors did a remarkable job of crafting a straightforward yet entertaining guide for readers in the B2B market. The freestyle nature of the book which the authors establish early on, allowing readers to skip chapters and go to the sections of the book that best suit them, allowed this to be a truly interactive reading experience which gives readers the chance to fully engage with the exercises and guidance the authors established in the book. The personable way the authors wrote this book too is so great to read, as it allows readers to feel connected to the authors and their own experiences, and to identify with the types of workers the authors explored throughout the book.
This is the perfect read for those who enjoy non-fiction books. Specifically, this was the much-needed book in the life of the reader who enjoys business and money/career driven books. The way the authors were able to identify specific types of workers and the specific types of issues that they face, such as Claire the Creator, who works daily to create lead-generating materials for clients, allowed the reader to truly pick and follow a path that felt right to them and their own experiences in this field. If you haven’t yet, be sure to grab your own copy of this special guide and business-related book today if you haven’t done so already.
Pacific Book Review
An Interactive Reading Experience
One of the standout features of 'Imposters On The Zoom!' is its interactive nature. The authors designed the book to be reader-friendly, allowing you to jump to the sections that are most relevant to your needs. This approach ensures that you can engage with the material in a way that suits your specific challenges and goals.
Key Insights
The freestyle format makes the book accessible and practical, enabling readers to focus on the chapters that address their immediate concerns.
Practical Exercises and Guidance
'Imposters On The Zoom!' isn't just about reading; it's about doing. The book is filled with exercises and actionable steps that help you implement the strategies discussed. This hands-on approach ensures that you can immediately apply what you've learned to your business, driving real results.
Key Strategy
Engage with the exercises provided to solidify your understanding and begin seeing improvements in your marketing and sales efforts.
Connecting with the Authors
John and I have written the book in a personable, relatable manner, making it easy for readers to connect with them and their experiences. This connection fosters a sense of trust and understanding, helping readers feel supported as they navigate their marketing and sales challenges.
Key Insight
The relatable writing style helps readers feel understood and supported, making it easier to absorb and implement the strategies presented.
Identifying with Different Types of Workers
John and I have written the book in a personable, relatable manner, making it easy for readers to connect with them and their experiences. This connection fosters a sense of trust and understanding, helping readers feel supported as they navigate their marketing and sales challenges.
Key Insight
By recognizing and understanding different worker types, you can tailor strategies to fit the unique needs of each team member, enhancing overall performance.
"I’ve worked with a lot of marketing agencies in my career. None came close to impressing me as much as Journey has. The investment and amount of effort the team puts in every aspect of our campaigns is unlike anything I’ve experienced. Each member is incredibly knowledgeable within their role, and I know I can trust them 110%. "
Kristen DeRosier
Digital Marketing Manager, Weber Scientific Inc.
Practical Solutions for Real-World Challenges
'Imposters On The Zoom!' offers practical solutions grounded in real-world challenges. The book's strategies are not theoretical but have been tested and proven in the field, ensuring they are effective and actionable.
John emphasized: "We wanted to create a resource that addresses the real challenges faced by B2B clinical lab equipment distribution and manufacturing businesses. By offering practical, hands-on guidance, we empower teams to achieve their goals efficiently and effectively."
I added: "Our goal was to make the book as interactive and relatable as possible. We wanted readers to feel like they were having a conversation with us, making it easier to absorb and implement the strategies."
Immediate Takeaways
Here are some key takeaways that you can implement immediately to start seeing results:
1. Jump to Relevant Sections
Imposter syndrome is a significant issue in the B2B sector, leading to reduced job satisfaction, lower productivity, and higher turnover rates. The book addresses this psychological challenge by providing actionable steps to build confidence and competence among marketing and sales professionals. By fostering a supportive environment and offering clear, practical guidance, businesses can help their employees overcome these feelings of inadequacy and perform at their best.
2. Engage with Exercises
Actively participate in the exercises provided to reinforce your understanding and apply the strategies to your business.
3. Leverage Personal Connections
Utilize the relatable writing style to connect with the authors' experiences and insights, making the content more digestible and actionable.
4.
Identify Worker Types
Recognize and address the different roles within your team to ensure that each member can contribute effectively to your marketing and sales efforts.
5. Implement Practical Solutions
Apply the tested strategies presented in the book to overcome real-world challenges and drive business growth.
Get Your Copy Today
'Imposters On The Zoom!' is an invaluable resource for B2B marketing and sales leaders looking to elevate their strategies and drive growth. To explore these strategies in depth, email us at [email protected] to get your free copy of the book.
Connect with us while you are at the ADLM Conference from July 28 to August 2, 2024. Our experts, Journey’s President and CEO John Buie and Editorial Director Jason Hagerman, will be available to share their award-winning strategies and insights.
