Blog Posts | Journey Group Inc.

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Empowering B2B Businesses with ‘Imposters On The Zoom!’: Our Feature in Entrepreneur

Discover how ‘Imposters On The Zoom!,’ recognized by one of the world’s leading business sites, Entrepreneur, provides actionable strategies to help B2B companies overcome market volatility and reduce dependency on key customers. Learn how to build resilience, diversify your client base, and implement agile marketing strategies for sustained growth.

How to Set Up Your B2B Paid Media and Crush Your Goals Today

Journey, John Buie

How to Set Up Your B2B Paid Media and Crush Your Goals Today

In this section, we’re going to walk you through the steps to create paid ads on the most valuable ad networks for B2B lead generation: Google. Facebook. Linkedin. And we’re going to tell you to the b...

Marketing

Journey, Jason Hagerman

How to Get More Leads in More Places With Your Permission Asset (Lead Magnet)

This blog is part of an extensive series on B2B lead generation and revenue growth (and salary growth - the thing that really matters to you). The content for the blog you’re going to post comes from ...

Marketing

How to Build the Best B2B Landing Page for Your Lead Generating Asset

Journey, John Buie

How to Build the Best B2B Landing Page for Your Lead Generating Asset

This blog is part of an extensive series on B2B lead generation and revenue growth (and salary growth - the thing that really matters to you). The parts that come before this B2B landing page blog are...

Marketing

Journey, Jason Hagerman

The Only B2B YouTube Strategy You Need

This blog is part of an extensive series on B2B lead generation and revenue growth (and salary growth - the thing that really matters to you). Your B2B YouTube strategy is going to draw from your perm...

Marketing

B2B Thought Leadership - The Centerpiece of Your Thought Leadership Strategy.

Journey, John Buie

B2B Thought Leadership - The Centerpiece of Your Thought Leadership Strategy.

Thought leadership is one of the best types of content to create a lead generation strategy around. Earlier in this blog series, we showed you how to make really good unique selling propositions. We a...

Marketing

Journey, Jason Hagerman

How to Generate B2B Leads with a Buying Guide

This blog is part of an extensive series on B2B lead generation and revenue growth (and salary growth - the thing that really matters to you). If you want to be thorough, you should start with: This b...

Marketing

How to Automate Your B2B Lead Nurturing.

Journey, John Buie

How to Automate Your B2B Lead Nurturing.

Here’s what you’ve done so far as you followed your stream through this series of blogs. You made (or got made) a great permission asset that will generate leads for the next decade. You posted (or go...

Marketing

Journey, Jason Hagerman

Never Struggle With B2B Social Media Content Ideas Again

This blog is part of an extensive series on B2B lead generation and revenue growth (and salary growth - the thing that really matters to you). Your B2B social media content ideas are going to come fro...

Marketing

B2B Conversion Rate Optimization (CRO) with On-Site Merchandising.

Journey, John Buie

B2B Conversion Rate Optimization (CRO) with On-Site Merchandising.

Over the next few days as you read chunks of this blog, you’re going to learn exactly how to capture more leads using assets deployed across your website. You can call this… On-site merchandising for ...

Marketing

Journey, Jason Hagerman

How to Write B2B Case Studies

This blog is part of an extensive series on B2B lead generation and revenue growth (and salary growth - the thing that really matters to you). If you want to be thorough, you should start with: This b...

Marketing

Journey, Jason Hagerman

Learn How to Generate B2B Leads With An Evergreen Strategy You Can Use Over and Over.

For the first step, building amazing unique selling propositions, click here . Now we’re going to walk you through a straightforward workflow to create the thing at the heart of your lead generating e...

Marketing

How to Develop B2B Unique Selling Propositions

Journey, John Buie

How to Develop B2B Unique Selling Propositions

In this blog we’re going to teach you how to create competitor-busting unique selling propositions. Doing this well might be enough to generate 15-20% more revenue for your business this year. But if ...

Marketing

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